York Region Children’s
Aid Society
A concept branding redesign project for the York Region Children’s Aid Society created through the RGD Mentorship program.

As a designer and illustrator for this project, I used my knowledge of brand design, strategy, and illustration to craft a compelling and contemporary identity that would appeal to youth of all ages.
By crafting a solid foundation for YRCAS’ brand identity, the other two designers were able to seamlessly integrate the assets I created into a working website prototype in Figma, which I also assisted in building when necessary.




I also created a diverse library of illustrations that could be used throughout our deliverables, with a lively colour palette that welcomes its viewers with open arms.

RGD Mentor: Stephanie Strawbridge
Design Manager and Designer: Annie Jong
Contributing Designer: Brandon Chong