Bithe

A thesis branding project for an imaginary high-end artisanal grocery store. The branding is targeted towards young urban professionals, and includes playful tongue-and-cheek illustrations and vintage-meets-modern typefaces.

The Bithe colour palette was inspired by hot summer days spent at the farmers’ market, with the blue and white representing the sunny blue sky and clouds, and the yellow and red representing the colours of juicy, ripe rainier cherries.

Stickers are peppered across the brand system that are inspired by produce stickers found on fruits and vegetables.

Art direction by me, inspired by casual and fun flash photography.
Product photoshoot images taken on a Canon PowerShot digital camera.
Special thanks to my parents and brother for assisting me with this shoot!