Bithe
A thesis branding project for an imaginary high-end artisanal grocery store. The branding is targeted towards young urban professionals, and includes playful tongue-and-cheek illustrations and vintage-meets-modern typefaces.








Stickers are peppered across the brand system that are inspired by produce stickers found on fruits and vegetables.














Art direction by me, inspired by casual and fun flash photography.
Product photoshoot images taken on a Canon PowerShot digital camera.
Special thanks to my parents and brother for assisting me with this shoot!